Your Website Is Not for You
TL;DR: A great website doesn’t talk about you. It talks to your customer—what they need, feel, and hope for. If you want your site to sell, start with trust, avoid assumptions, and don’t confuse marketing with shouting. Trust your designer, plan the user journey, and create an experience that works—especially on mobile.
1. Trust comes first
When someone lands on your website for the first time, they don’t know you. They’re unsure if they can trust you. Good design builds trust. In less than a second.
You need:
- a modern look and clear information structure,
- visual rhythm and breathing room,
- and trust in the people you work with.
Design is not a task to be micromanaged. It’s collaboration. If your first request is to “make the logo bigger” or “turn the button red,” maybe it’s worth stepping back. You know your brand. The designer knows how to make it work. Trust them. Contribute strategically, not by fiddling with details. Because if you’re working with an experienced designer who cares, trust me—the logo size and button colors are already deliberate. And if trust is hard, then maybe your first job is to find the right partner, not the right pixels.
2. Make people dream
A good website doesn’t just explain what you do. It shows why it matters to someone’s life.
You don’t always have to speak in hard facts. But you should never make empty promises.
If the visuals, words, and pacing create a sense of “I want to experience this,” imagination kicks in. And that’s when people reach out.
3. Don’t assume they understand you
You know everything about your service. Your visitors don’t.
If you say, “We create modular business solutions,” your customer is thinking: “What does that even mean?”
Here’s the tension:
- You want to explain more.
- But you don’t want your site to become a wall of text.
The answer: Say the important things clearly and briefly. Then give people the option to explore further.
This is especially true for medical websites. These require delicacy, trust, and a feeling of care. Use overly technical language and jargon, and people will bounce. You might know the field, but the patient needs to feel safe first.
4. Marketing isn’t just noise
If your “strategy” is making banners bigger or adding more color, that’s not marketing.
Real marketing is understanding someone’s problem and connecting it with your solution so that they think, “This is exactly what I need.”
A good website is like a painkiller—it doesn’t talk. It helps. And when that happens, price stops being the main issue.
5. Does your site guide or confuse?
When someone lands on your site, they should immediately understand:
- Where am I?
- What can I do?
- What’s next?
That’s the user journey. And it’s not something you leave to chance. A good designer doesn’t just make visuals—they choreograph motion and flow.
Remember: you know your product and brand. Your visitors probably don’t. Not yet.
4 more things clients need (but rarely ask for):
6. Mobile must be flawless.
Over 60% of visits come from phones. You might be at a desk with a big screen, but if your mobile site lags or breaks, you’ve lost them.
7. Real people—not stock photos.
Trust builds when people see that you’re real. Share your team. Show your face. Human connection matters.
8. Pricing—or at least an easy path to it.
If your pricing isn’t public, make it easy to get in touch. That said—why hide your price? If you do good work, you can charge good money. A confident brand and website help you own that.
10. Don’t copy your competitors.
It might seem easy to say, “Let’s just make something like theirs.” But is their site actually working?
There’s a usability rule: people spend more time on other websites than yours, so they expect a familiar experience. But here’s the truth: most websites are mediocre.
Build something better, and your numbers will prove it. Ask yourself—do you want to lead, or follow?
Want a site that truly works?
If this post got you thinking and you feel your site might be playing the wrong tune—reach out.
We’ll help your website speak in a way that makes people listen.