Logo design and corporate visual identity
We design logos and brand identities. The recipe for a strong logo design consists of a graphic designer good taste, intuition, and research. A logo design may seem like just a word written in a certain font - yet it is not so simple. Simplicity is the key for good and memorable logo design. Details in logo design create the final result, which is subconsciously noticed. We believe that logos and brandbooks designed in Give digital agency have the best price quality ratio.
Logo designs by us
What makes a good logo?
When creating a strong brand identity, we prefer more classical logo designs. Sometimes we like to experiment with logo design and create more unique solutions as well, but these are usually used for temporary campaign or event brand itentities. When the logo will be mainly used digitally, we allow ourselves a more dynamic approach to the design.
A good logo should distinguish the company from its competitors, meaning it should have character. One-color usage is strongly recommended. The logo should be readable even in small sizes. We don't think that the logo necessarily has to follow the latest design trends. A good logo is timeless and memorable.
Need a logo and brand identity design? Contact us and we design you a new logo
Brandbook or CVI or Corporate Visual Identity Manual is the document we're talking about. We can also use the term brand book or logo usage guidelines. The latter is probably the narrowest and most restrictive, but the purpose of the document is not to make things more complicated.
The purpose of a brand book is to record the rules for using the company's visual identity and logo in designs on the best possible way. Depending on the size of the brand book, it may also contain a lot more, from the company's values to the defined communication tone. In most simple cases brandbook consist of logo usage rules in designs, brand colors and typography.
At a minimum, the brand book should include the logo's usable versions and rules, the company's colors and fonts, and usually the basic design examples of branding materials such as business cards, letterheads, advertising templates, presentation slides, newsletter and website design views, social media posts, and other graphic design.
Logo design and brandbook are important
Brand is not just a logo. The logo is a part of the brand. A brand is a customer's perception of a product, service, or company. It's unique for every customer. The fact is that customers react positively to good design. It creates trust and shows the company's strength. Companies with a strong brand receive more inquiries and make more sales as a result.