Logo design and corporate visual identity
Logo designs by us
Company logo design
A good logo design recipe combines a graphic designer's taste, experience, intuition, and background research. Designing a company logo is not just typing a word into a computer with a font. Simplicity holds charm, but the small details in a logo create the final result. Your customers subconsciously notice the quality of the logo.
Logo design must differentiate the company from competitors and have character. A single-color logo version is highly recommended. The graphic designer must ensure that the logo is usable even at very small sizes. A good company logo design is timeless and memorable.
When designing a strong brand identity, we prefer classic logo design. For suitable projects, we experiment with graphic design and create more unique brand styles. Generally, these are for campaign or event branding projects. Sometimes, knowing the brand is almost entirely digital, we allow ourselves a more dynamic approach.
Need a logo and brand identity design? Contact us and we design you a new logo
Brandbook design
Brandbook or CVI or Corporate Visual Identity Manual is the document we're talking about. We can also use the term brand book or logo usage guidelines. The latter is probably the narrowest and most restrictive, but the purpose of the document is not to make things more complicated.
The purpose of a brand book is to record the rules for using the company's visual identity and logo in designs on the best possible way. Depending on the size of the brand book, it may also contain a lot more, from the company's values to the defined communication tone. In most simple cases brandbook consist of logo usage rules in designs, brand colors and typography.
At a minimum, the brand book should include the logo's usable versions and rules, the company's colors and fonts, and usually the basic design examples of branding materials such as business cards, letterheads, advertising templates, presentation slides, newsletter and website design views, social media posts, and other graphic design.
Logo design and brandbook are important
A logo is part of a brand. A brand is the customer's perception of a product, service, or company, and it is unique to each customer. The fact is that customers respond positively to good design. A well-designed logo builds trust and showcases the company's strength.
Strong brand = reliability = more inquiries > higher sales. Contact us if you want a quality logo design.