Best Online Store 2026: Rahva Raamat Wins Estonia’s People’s Favourite Award
TL;DR: Rahva Raamat won the overall Estonia’s People’s Favourite Online Store award in 2026. On behalf of Give, Tanel contributed to the UI/UX design, visual hierarchy and navigation of the redesigned online store launched in 2025. You can see a selection of the design work at the end of the article.
Estonia’s best online store 2026
Congratulations to Rahva Raamat on winning the overall Estonia’s People’s Favourite Online Store award for the first time.
- Rahva Raamat’s Viru Keskus store was named the best bookshop in the world at the London Book Fair. Now the company has added Estonia’s best online store title to its achievements.
We are particularly pleased about this recognition because Tanel contributed to the design of Rahva Raamat’s new online store on behalf of Give.
The redesigned store launched in 2025. We helped bring Rahva Raamat’s updated brand into its digital environment, make the visual language clearer and more contemporary, and improve the navigation and overall user experience.
In February 2026, Rahva Raamat was named the overall winner of the Estonia’s People’s Favourite Online Store 2026 competition.
More than 160 online stores participated in the competition, and 10,640 people cast their votes. The public vote determined the winners of 13 categories, from which the board of the Estonian E-commerce Association selected the overall winner.
The final decision considered voter feedback, company reputation, customer satisfaction, usability and the overall impression of the online store.
The full results are available in the official summary published by the Estonian E-commerce Association.
Rahva Raamat online store UI/UX design
Rahva Raamat already had an established online store, but its updated brand and changing user expectations required a clearer and more contemporary digital experience.
Tanel’s work focused primarily on:
- bringing the updated brand into the online store interface;
- improving the visual hierarchy;
- refining the navigation system;
- creating a clearer and more contemporary user experience.
The goal was not simply to make the online store look better. It was to make a large, content-rich shopping environment feel more logical, calm and easier to navigate.
We were glad to contribute to the result.
Rahva Raamat online store design concepts
Below are several views from the Rahva Raamat online store UI/UX design process and the development of the final solution.
Congratulations to the Rahva Raamat team. When we have the time, we will write a longer article about how to create an online store that does not let its users down, genuinely supports sales and, when the work is good enough, may even win awards.